The aims and aspirations of the Chocolate Way-
CULTURAL ETHICAL NETWORK OF ARTISAN HERITAGE SITES
The implementation of projects in vital sectors
Backing the human rights sector
We strive to promote and encourage social cohesion
We are entirely committed to environmental welfare
We advocate equal opportunity
We promote and support educational initiatives
Community involvement and local culture
We realize and make possible Cultural Exchanges between the countries which produce raw materials of chocolate and the countries that have joined the Cultural Route;
This is achieved by promoting and providing support for the development of common projects, training
activities, exchange initiatives between cities and countries associated with the cultural route “Chocolate way”. By incorporating scientific, cultural, artistic, social, economic and tourist attractions we promote the areas involved, their landscape, culture and their heritage.
The Chocolate way is involved in training courses and cultural exchanges involving high schools, universities and research centers in the territories within the European cultural route “Chocolate way”.
Preserving history and the chocolate tradition
We identify and promote the history and culture of cocoa, chocolate and the wonderful richness of products made from chocolate;
The Chocolate Way Association defines and implements the best practices and rules for the conservation, development and maintenance of traditional techniques in chocolate making.
Our aim is to encourage all territory players to be actively involved in the development of the European cultural route with whom we share goals and vision. To do this we strive towards formalizing necessary agreements and conventions aimed at encouraging the involvement of parties outside the Association.
Research, observation and collaboration
We involve ourselves in monitoring, data collection, validation, storage and processing of data and observations relevant to the chocolate and confectionery industry in general;
The Chocolate Way organizes and participates in trade fairs and exhibitions. The Association may carry out other related activities incidental in nature and structurally functional to achieve the economic, commercial and financial aims (to the extent permitted to non-financial institutions) as well as participate in other associations and also acquire stakes or shares in companies or bodies having aims similar or related to their own.