The aims and aspirations of
The Chocolate Way-Cultural Ethical Network of Artisan Heritage Sites
The Chocolate Way is a Cultural Ethical network of artisanal heritage sites of chocolate.
It aims to promote the rediscovery, link and promotion of the European historical sites of high-quality chocolate, as a journey inside the heritage, tradition, culture and traditional places of production.
TCW involves, and keep involving, in its network and initiatives: local enterprises, chambers of commerce, institutions, municipalities, scientific and education partners, associations and organizations, chocolate exhibitionns, tour operators, chocolatiers, museums to share the European historical and cultural heritage in cacao & chocolate.
Preserving history and the chocolate tradition as an attribute attracting tourism
We identify and promote the history and culture of cocoa, chocolate and the wonderful richness of products made from chocolate;
The theme of Chocolate is representative of European values and common to several countries of Europe and reflects an important aspect of European heritage.
The Chocolate Way, used as an educational and tourist tool, shows the journey from where cocoa originated in South America to every corner of Europe, where it is enjoyed by young and old in many forms. Chocolate links intangible heritage with a very tangible product and the story of chocolates’ creation, uses, evolution and tradition illuminates European history in an interesting way. TCW is therefore illustrative of European memory, history and heritage.
The Chocolate Way Association defines and implements the best practices and rules for the conservation, development and maintenance of traditional techniques in chocolate making.
Our aim is to encourage all territory players to be actively involved in the development of the European cultural route with whom we share goals and vision. To do this we strive towards formalizing necessary agreements and conventions aimed at encouraging the involvement of parties outside the Association.
Community involvement and local culture
We realize and make possible Cultural Exchanges and study projects for young Europeans;
This is achieved by promoting and providing support for the development of common projects, training activities, exchange initiatives between cities and countries associated with the cultural route “ The Chocolate way”. By incorporating scientific, cultural, artistic, social, economic and tourist attractions we promote the areas involved, their landscape, culture and their heritage.
The Chocolate way is involved in training courses and cultural exchanges involving high schools, universities and research centers in the territories within the European cultural route “The Chocolate way”. Educational institutions, heritages sites, museums, courses and festivals that are part of the network are providing opportunities for this.
The theme of TCW contributes to debate and exchange between various culturla and artistic expressionsof the different countries of Europe. It encourages activities and artistic projects exploring the links between heritage and contemporary culture.
Research, observation and collaboration
We involve ourselves in monitoring, data collection, validation, storage and processing of data and observations relevant to the chocolate and confectionery industry in general;
The Chocolate Way organizes and participates in trade fairs and exhibitions. The Association may carry out other related activities incidental in nature and structurally functional to achieve the economic, commercial and financial aims (to the extent permitted to no profit institutions) as well as participate in other associations and also acquire stakes or shares in companies or bodies having aims similar or related to their own.
Research is important to TCW development. It has a universities network with 11 institutions and a multidisciplinary Scientific Commitee. Research themes that are explored now and in the years to come include:
- Study of heritage related to cacao and chocolate in Europe, in particular in routes cities and regions involved in the network
- Innovative design in proposing new forms for use and consumption of chocolate.
- Experimental studies regarding chocolate as physiotherapeutic medicine.
- Study regarding shared quality standars that concern the traceability and the quality of raw materials, the work conditions, and the productive ability and quality, with the production of a thecnical regulation of the collective trademark.
- Mediterranean diet and chocolate as a part of this diet.
Backing the human rights sector
We strive to promote and encourage social cohesion
We are entirely committed to environmental welfare
We advocate equal opportunity
We promote and support educational initiatives