The European Itinerary of Chocolate is a journey in Europe where people and tourists can have an experience across places and organizations making, selling and promoting chocolate, even in relationships with producers of Cacao and according to values of the European Union (respect for human dignity, liberty, democracy, equality, the rule of law and respect for human rights).
The trademark “The Chocolate Way“ represents the European Itinerary of Chocolate and it identifies enterprises and organizations having quality chocolate as reference of their activity such as in production, culture, selling or promotion.
In order to enhance the cultural, social and historical presence of the cocoa and chocolate in Europe and highlight how they became part of the lifestyle and cultural identity of European territories, the present regulation describes the criteria for the issuing and use of the trademark “The Chocolate Way” to production enterprises, retails, restaurants, hotels public entities and other organisations, as a concrete qualification instrument of the economic, social and cultural systems.
Please download the following documents in order to learn more about the required criteria necessary for your organisation to receive the trademark of the European Itinerary of chocolate – “The chocolate Way”.
Once the check list once will be completed according to the category which you belong, it gives you a outcome that could be: Admitted, Admitted with 1,2, 3 stars/ not admitted. The ckeck list with the result should be sent to be validated to the email email@example.com
To obtain the use the mark it will be necessary to become a member of the Chocolate Way.
For futher information please contact firstname.lastname@example.org