During the 17th century, Belgium was ruled by Spain and thereby introduced to chocolate. Many royalty, artists and others of nobility experienced their first chocolate drink in the beautiful Grand Place. In fact, in 1697, Henri Escher, mayor of Zurich, Switzerland ,was so enthusiastic about the chocolate drink he experienced in Brussels that he introduced the idea to Switzerland.
L’ASSOCIATION ROUTE DU CHOCOLAT BELGE
The association Rue du Chocolat Belge aims to promote and enhance the quality of Belgian chocolate and to develop initiatives aimed at the participation in the European Cultural Route of Chocolate.Its members are represented by prestigious chocolate museums ,expert chocolate makers and qualified communication consultants on chocolate.