Duration of the project: 24 months
Starting date: 18/12/2018
Ending date: 17/12/2020
Countries involved: Spain, Portugal, Italy, Hungary
Partners: Italian Chamber of Commerce for Spain, BTS – Blended Training Services Lda, Italian Chamber of Commerce for Portugal, The Chocolate Way, PREDIF, Università dei Sapori SOC. CONS. AR.L.
The project aims to use the nano-learning methodology, (a Nano Learning program is an exercise program designed to allow a participant to learn a certain topic over a ten-minute period through the use of electronic media and without interaction with an instructor in real time), in order to update the skills of professionals working in tourism and cultural heritage and to enable them to promote the EU cultural heritage using ICT according to the principles of accessible tourism.
Direct recipients: according to ESCO profiles, the project will take into consideration the following professional figures: technical operators of museums and libraries, professionals in the creative tourism sector, operators in the gastronomy and catering sector, managers of sports, recreational and cultural centers, Responsible for artistic training, Responsible for cultural structures, Responsible for cultural policy.
Indirect target group: Tourists with accessibility limitations, key stakeholders in the value chain of tourism and cultural heritage.
The principle on which the project is based is the improvement of existing professional profiles, to improve their performance in the promotion of cultural heritage according to the principles of accessible tourism.
According to the UNESCO definition, the project will consider tangible and intangible cultural heritage.
The project will focus on the management of cultural sites and gastronomy as two essential components of cultural heritage. A promotion of this limitation will be based on the concept of orange tourism, a new model of tourism whose goal is not only to attract tourists, but to merge them into the cultural and social context of the visit, through different experiences closely linked to culture and customs traditional area visited (eg participation in culinary workshops, fairs, local events, etc …). Orange Tourism presents several positive aspects carrying out a new idea of sustainable tourism, since it fosters a diversification of the tourism offer, an increased relevance of cultural sector to boost local economy, and the creation of a new tourism model not strictly connected to seasons, promoting tourism flows also during low and medium seasons.
The project aims to:
- Improve skills of the professionals of the sector;
- Create a private-public network to promote cultural heritage;
- Improving accessibility in tourism to attract more tourists;
- Carry out public awareness activities for World Heritage conservation;
- Support participation of the local population in the preservation of their cultural and natural heritage;
- Encourage international cooperation in the conservation of our world’s cultural and natural heritage.
The expected impact on different geographic levels:
- Exchange and development of innovative concepts for promotion of cultural heritage through ICT, according to accessible tourism principles.
- Motivation to analyse needs of the specific social/economic situation and entrepreneurial decisions to carry out a sustainable promotion of cultural heritage.
- Fostering use of ICT.
- Rising awareness about richness of common cultural heritage defence and promotion.
- Further recognition for the topic in national authorities and scientific institutions keeping a strong focus on, and link to practice.
- Further inputs of practical ways of realizing concepts showed in case studies. Embedding European-wide ideas and experiences in this field to national context.
- Basis for further national work in this field (analysis of situation/data).
The project will deliver impacts on different regional levels, based on the foreseen work within the project lifetime and the outputs described.
Budget received by TCW in 2018: 13.638 eur