The Primitivo Rovira e Hijos Factory is the oldest artisan factory in Jijona. It was founded in 1850 by Primitivo Rovira Soler and has been transferred from father to son, generation after generation, to Primitivo Rovira Sanjuán today, who together with his sister Beatriz, form the sixth generation of this jrunenca turronera family.
From its origins in 1850 to today, this great enterprise has opened its doors every autumn, o face its two and a half months of intense activity, which ends just before the Christmas celebrations.
Throughout all these years, Casa Rovira has been awarded with countless awards and distinctions that guarantee its experience and quality as Turron Masters.
It is worth noting, for its antiquity and originality, the concession granted to them in 1879 by the Italian King Humberto I when He designated the enterprise “with the high privilege of being able to raise the royal coat of arms in his trade and to become the Supplier of the Royal Italian House”
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Av. Constitución 15 31001 Jijona (Alicante)