Benefits – Why apply for The Chocolate Way logo?

The Chocolate Way logo can help your business or organization gain recognition locally and internationally as an important destination for chocolate loving locals and tourists. The Chocolate Way is a European-wide community of connected craft chocolatiers, chocolate makers, institutions and tourist activities. The Logo is your way of showing that you are part of the quality chocolate movement and of the history of chocolate in Europe.

The use of the Logo is available to members of The Chocolate Way who meet the criteria for each category indicated below.

More than one Logo may be used if you qualify in different categories.

Using the Logo will help you:

  • reach new customers and visitors
  • include your business or organisation in local tour itineraries
  • encourage tourists to visit your region
  • attract press and social media coverage
  • create a cultural experience for visitors
  • identify you as a craft producer of quality products


As a licensed holder of the Logo you will receive:

  • an adhesive transparent version of the Logo for your windows
  • the Logo design to use on brochures, products and online for commercial purposes
  • listing on The Chocolate Way website and country pages
  • use of the Logo specified for your category on chocolate products and other related products
  • a display certificate recognising you as a member and licensee of the logo, signed by our Chairman
  • promotion of your business or organisation through the world-wide promotion of chocolate tourism in Europe


Benefits of joining our network

Being part of our European wide network will help you:

  • find synergies and other members to connect, work with or develop joint projects
  • find different expertise in different fields that will compliment your work
  • connect with cacao producer countries associated with The Chocolate Way
  • find out about and participate in European funding calls and projects related to the work of The Chocolate Way.
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